Lou Lou & Company
loulouandcompany.com
Soft, stretchy newborn essentials for a beautiful beginning.
Lou Lou & Company makes newborn and baby essentials, including stretchy swaddle blankets, sleep sacks, knotted gowns, zipper footies, knit onesies and coordinating sets. The line rounds out with headbands, bows, bonnets, booties and nursery pieces like sheets, bibs and blankets.
The brand was founded by a former NICU nurse and mother of five, who designed her first swaddle to keep a baby securely wrapped. It says its fabrics are stretchy, breathable and silky soft for sensitive newborn skin and easy diaper changes.
Many items are sold as newborn bundles that pair a headband or hat with a matching gown, footie or top-and-bottom set, and the brand also offers Mommy & Me matching pieces.
Lou Lou & Company at a glance
- Product focus
- Newborn and baby essentials
- Core products
- Swaddle blankets, sleep sacks, knotted gowns, zipper footies and knit onesies
- Accessories
- Headbands, bows, bonnets, booties and mittens
- Bundles
- Newborn headband or hat sets paired with gowns, footies or top-and-bottom sets
- Fabric
- Stretchy, breathable and silky soft (per the brand)
- Founder
- Started by a former NICU nurse and mother of five (per the brand)
- Also offered
- Nursery sheets, bibs, blankets and Mommy & Me sets
A peek at Lou Lou & Company
Lou Lou & Company FAQ
- What does Lou Lou & Company make?
- The brand makes newborn essentials, including swaddle blankets, sleep sacks, knotted gowns, zipper footies, knit onesies and accessories.
- Who founded Lou Lou & Company?
- The brand says it was founded by a former NICU nurse and mother of five.
- What fabrics does it use?
- The brand describes its fabrics as stretchy, breathable and silky soft for sensitive newborn skin.
- Does it sell coordinated sets?
- Yes. Many items come as newborn bundles, and the brand also offers Mommy & Me matching pieces.
- What accessories are available?
- Accessories include headbands, bows, bonnets, booties and mittens.
- Is there a Lou Lou & Company discount through Cubbie Club?
- Cubbie Club members can unlock a Lou Lou & Company offer; create a free account to reveal the current offer and terms.
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Cubbie Club earns a commission when you shop Lou Lou & Company through our links or code, at no extra cost to you. Brand facts last verified September 24, 2026.