Minnow
shopminnow.com
Family-matching, UPF 50+ swim that kids will actually keep on.
Minnow (Minnow Swim) is a family swim and lifestyle brand best known for its buttery-soft UPF 50+ rashguards and one-pieces. The prints repeat across baby, kids, women's and men's sizes, so the whole family can match at the beach or the pool.
The UPF 50+ fabric blocks the large majority of UV rays while staying soft enough that babies and toddlers keep it on, which takes a lot of the worry out of a long sunny day. Beyond swim, Minnow makes cover-ups, cashmere and accessories, so a look comes together from the suit to the sun hat.
Kids' swimsuits generally run about $58 to $68, and Cubbie Club members unlock an offer on a first Minnow order, so it is a good moment to try a suit before your next beach or pool day.
Minnow at a glance
- What they make
- Swimwear, plus clothing and accessories
- Ages
- Baby through adult (family matching)
- Sun protection
- UPF 50+ fabric on swim and rashguards
- Fabric
- Buttery-soft UPF 50+ knit
- Kids' swimsuit price
- About $58 to $68
- Shipping
- Free US shipping over $200
- Care
- Rinse after use, hand wash cool, lay flat to dry
- Where to buy
- Direct at shopminnow.com
A peek at Minnow
Minnow FAQ
- Is Minnow Swim UPF 50+?
- Yes. Minnow's swimwear and rashguards use a buttery-soft UPF 50+ fabric that blocks the large majority of UV rays, which is why the long-sleeve rashguards are popular for babies and toddlers.
- What ages does Minnow fit?
- Minnow makes matching swim and clothing from baby sizes all the way through women's and men's, so a whole family can coordinate. It is best known for its baby and kids swim.
- How much does Minnow swimwear cost?
- Kids' swimsuits generally run about $58 to $68. Cover-ups, accessories and adult knitwear cost more, which places Minnow in the premium swim tier.
- Is Minnow swimwear chlorine-resistant?
- No. Minnow notes that chlorine, high heat and some sunscreens can damage the fabric, so rinse suits after each use, hand wash in cool water, and lay flat to dry.
- Does Minnow do family matching?
- Yes. Prints repeat across baby, kids, women's and men's styles so families can mix and match coordinated looks, which is one of the brand's signatures.
- Is there a Minnow discount through Cubbie Club?
- Cubbie Club members can unlock a welcome offer toward a first Minnow order. Create a free account to reveal the current offer and terms.
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Cubbie Club earns a commission when you shop Minnow through our links or code, at no extra cost to you. Brand facts last verified September 24, 2026.