Madame Alexander has crafted collectible and play dolls for children since 1923.
Madame Alexander is an American doll company founded in 1923 by Beatrice Alexander in New York City. The brand built its name on dolls designed to be played with and loved, not just displayed, and it remains one of the most recognized heritage doll makers in the United States.
The line spans soft baby dolls for toddlers, imaginative play dolls for young children, and detailed collectible and character dolls for older kids and adult collectors. Madame Alexander created the first doll based on a licensed character, Scarlett O'Hara, and has produced countless storybook, historical, and holiday figures since.
Now past its 100th anniversary, the brand was inducted into the Toy Industry Hall of Fame in 2000. Its dolls are a common choice for birthdays, holidays, and milestone gifts that get passed down between siblings and generations.
Madame Alexander at a glance
- Founded
- 1923 in New York City
- Founder
- Beatrice Alexander
- Specialty
- Collectible and play dolls
- Milestone
- Celebrated 100 years in 2023
- Industry honor
- Toy Industry Hall of Fame, 2000
- Notable first
- First doll based on a licensed character (Scarlett O'Hara)
- Best for
- Birthdays, holidays, and keepsake gifts
A peek at Madame Alexander
Madame Alexander FAQ
- What does Madame Alexander make?
- Madame Alexander makes baby dolls, play dolls, and collectible character and storybook dolls for children and collectors.
- How old is the Madame Alexander brand?
- The company was founded in 1923 and celebrated its 100th anniversary in 2023.
- Are Madame Alexander dolls meant for play or collecting?
- Both. The line includes durable baby and play dolls for young children as well as detailed collectible dolls aimed at older kids and adult collectors.
- What ages are Madame Alexander dolls for?
- Soft baby dolls suit toddlers and preschoolers, while collectible and character dolls are better for older children and collectors. Check each item's age guidance.
- Is there a discount for new shoppers?
- Yes. Subscribing to the brand's email newsletter on madamealexander.com unlocks 20% off.
Brands like Madame Alexander
See all →
Cubbie Club earns a commission when you shop Madame Alexander through our links or code, at no extra cost to you. Brand facts last verified October 5, 2026.