Maisonette is a curated online marketplace for everything from babies to teens.
Maisonette is an online marketplace for children's fashion, toys, gear, and home, founded in 2017 by former Vogue editors Sylvana Ward Durrett and Luisana Mendoza de Roccia. The idea was to gather the kind of stylish, hard-to-find pieces parents once had to hunt for across dozens of boutiques into one curated destination.
The site carries more than 1,000 brands across clothing, shoes, accessories, toys, nursery furniture, bedding, decor, strollers, and feeding gear, spanning newborns through teens. A dedicated teen and tween storefront, Neon Rebels, extends the range to older kids.
Rather than stocking everything, Maisonette curates its assortment and keeps a meaningful share of products you will not easily find elsewhere. It has become a go-to for baby registries, gifts, and outfitting a nursery or kids' room in one place.
Maisonette at a glance
- Founded
- 2017
- Founders
- Sylvana Ward Durrett and Luisana Mendoza de Roccia
- Model
- Curated multi-brand marketplace
- Brands carried
- More than 1,000
- Ages served
- Newborn through teen
- Teen storefront
- Neon Rebels for tweens and teens
- Shipping
- Free shipping offered site-wide
A peek at Maisonette
Maisonette FAQ
- What is Maisonette?
- Maisonette is a curated online marketplace selling children's clothing, toys, gear, furniture, and decor from more than 1,000 brands.
- Who is Maisonette for?
- Families shopping for newborns through teens, including a dedicated Neon Rebels storefront for tweens and teens.
- What can I buy on Maisonette?
- Apparel, shoes and accessories, toys, nursery furniture, bedding, decor, strollers, carriers, and feeding essentials.
- Does Maisonette offer a new-customer discount?
- Yes. First orders of $75 or more get 10% off with code NEW10, and the site offers free shipping.
- What makes Maisonette different from a big-box retailer?
- It curates its assortment, emphasizing stylish and harder-to-find brands rather than carrying everything.
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Cubbie Club earns a commission when you shop Maisonette through our links or code, at no extra cost to you. Brand facts last verified October 5, 2026.