Primary
primary.com
Colorful, logo-free basics for every kid
Primary makes children's clothing built around simple, mix-and-match basics rather than logos, slogans, or licensed graphics. Founded by Galyn Bernard and Christina Carbonell, the brand sells apparel for babies from 0 to 24 months, toddlers, and kids up to size 14, alongside an adult line.
Every style is offered in a wide palette of colors and marketed by age rather than gender, so pieces are meant to layer and coordinate across a child's wardrobe. Primary points to sensory-friendly touches such as soft fabrics and flat seams, and offers organic fabric options.
The company describes its priorities as simplicity, quality, inclusivity, wearability, sustainability, and humanity, and says it uses PVC-free packaging and tests garments across multiple children and washes for durability.
Primary at a glance
- Product type
- Kids and baby clothing basics
- Baby sizes
- 0 to 24 months
- Kids sizes
- Up to size 14 (plus an adult line)
- Distinctive
- No logos or slogans on garments
- Sizing approach
- Marketed by age, gender-neutral
- Materials
- Soft fabrics and flat seams; organic options available
- Packaging
- PVC-free
- Founders
- Galyn Bernard and Christina Carbonell
A peek at Primary
Primary FAQ
- What does Primary sell?
- Primary makes simple, mix-and-match kids clothing basics without logos, slogans, or licensed graphics, offered in a rainbow of colors for babies through kids.
- What sizes does Primary carry?
- Primary offers baby sizes from 0 to 24 months, toddler and kids sizes up to 14, and an adult line.
- Is Primary clothing gender-neutral?
- Yes. Primary markets its clothing by age rather than gender and says every color and style is meant for every kid.
- Does Primary use organic or sensory-friendly fabrics?
- Primary offers organic fabric options and highlights sensory-friendly details such as soft fabrics and flat seams.
- Is Primary packaging eco-conscious?
- Primary says it uses PVC-free packaging and tests garments across multiple children and washes for durability.
- Is there a Primary discount through Cubbie Club?
- Cubbie Club members can unlock a Primary offer; create a free account to reveal the current offer and terms.
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Cubbie Club earns a commission when you shop Primary through our links or code, at no extra cost to you. Brand facts last verified September 24, 2026.