Happiest Baby (SNOO)
happiestbaby.com
The responsive smart bassinet that soothes babies back to sleep.
Happiest Baby was founded by pediatrician Dr. Harvey Karp and centers on baby sleep. Its flagship is the SNOO Smart Sleeper, a responsive bassinet that uses gentle motion and white noise to calm newborns.
SNOO automatically responds to a baby's cries, includes an integrated sleep sack that keeps babies on their back, and pairs with an app for customization and sleep tracking. It is designed for use from newborn through roughly six months.
The brand also makes sleep accessories such as the Sleepea swaddle, the SNOObear white-noise lovey and the SNOObie smart soother, plus sacks, sheets and parenting content from Dr. Karp.
Happiest Baby (SNOO) at a glance
- Founder
- Pediatrician Dr. Harvey Karp
- Flagship product
- SNOO Smart Sleeper responsive bassinet
- How it works
- Gentle motion and white noise that respond to a baby's cries
- Safety
- Integrated sleep sack keeps baby on their back; FDA De Novo authorized
- Age range
- Newborn through about six months
- SNOO price
- $1,995 to buy, with rental options from $159
- Accessories
- Sleepea swaddle, SNOObear lovey, SNOObie soother, sacks and sheets
- App
- Companion app for customization and sleep tracking
A peek at Happiest Baby (SNOO)
Happiest Baby (SNOO) FAQ
- What is the SNOO Smart Sleeper?
- SNOO is a responsive bassinet from Happiest Baby that uses motion and white noise to soothe newborns and responds automatically to their cries.
- Who founded Happiest Baby?
- Happiest Baby was founded by pediatrician Dr. Harvey Karp, known for his baby sleep and soothing methods.
- Is SNOO safe for back sleeping?
- SNOO has an integrated sleep sack that keeps the baby on their back, and the brand states it is FDA De Novo authorized for safe sleep.
- How long can a baby use SNOO?
- SNOO is designed for use from newborn through roughly six months of age.
- How much does SNOO cost?
- Happiest Baby lists SNOO at $1,995 to purchase, with rental options starting around $159, according to its site.
- Is there a Happiest Baby (SNOO) discount through Cubbie Club?
- Cubbie Club members can unlock a Happiest Baby (SNOO) offer; create a free account to reveal the current offer and terms.
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Cubbie Club earns a commission when you shop Happiest Baby (SNOO) through our links or code, at no extra cost to you. Brand facts last verified September 24, 2026.