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Dew Lily

heydewlily.com
Dew Lily product

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Gentle skincare and a playful first routine, made for kids and tweens.

Dew Lily is a skincare line made for kids and tweens, roughly ages 6 and up, built around a short and gentle routine rather than the strong actives marketed to adults. It launched in early 2026 with three core products: Flutterfluff, a whipped facial cleanser; Coolcloud, a hydrating face mist; and Plushpuff, a soft moisturizing balm, all formulated with simple, skin-friendly ingredients like aloe, rose water, jojoba and squalane.

The idea is a calm, feel-good routine that builds healthy habits without the pressure of fixing anything. Dew Lily leans into play: every product comes with a collectible Dew Drop Charm, and the cloud-themed packaging makes washing up something kids actually look forward to. It is a gentle first introduction to skincare, designed to be fun before it is anything else.

The Dew Lily Dream Collection ($89, usually $97) is the one to start with: the full routine, the plush Dewkeeper storage bag, and a free Dew Drop Collector necklace for wearing the charms, while supplies last, with free shipping. Individual products run $26 to $27, and Dew Lily has been featured in Forbes' guide to the best skincare for kids. Cubbie Club members get 15% off a first order.

Dew Lily at a glance

What they make
Gentle skincare for kids and tweens: cleanser, mist and moisturizer
Ages
Kids and tweens, about 6 and up
The routine
Flutterfluff cleanser, Coolcloud mist, Plushpuff moisturizer
Best-value bundle
Dream Collection ($89): full routine, Dewkeeper bag, and a free Dew Drop Collector necklace while supplies last
Prices
Individual products $26 to $27; bundles $75 to $89
Ingredients
Simple and skin-friendly, including aloe, rose water, jojoba and squalane
Press
Featured in Forbes' best skincare for kids
Cubbie Club offer
15% off a first order for members (new customers only)

A peek at Dew Lily

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Dew Lily FAQ

What is Dew Lily?
Dew Lily is a skincare brand for kids and tweens, about ages 6 and up. It makes a short, gentle routine, a whipped cleanser (Flutterfluff), a hydrating mist (Coolcloud) and a soft moisturizer (Plushpuff), designed to build healthy habits without harsh actives.
What ages is Dew Lily for?
Dew Lily is made for kids and tweens, roughly ages 6 and up. It focuses on a simple, feel-good routine rather than treatment products aimed at adult skin concerns.
Which Dew Lily bundle comes with the free necklace?
Both the Dream Collection ($89) and the Daily Dew Collection ($75) include a free Dew Drop Collector necklace for stacking the collectible Dew Drop Charms, while supplies last. The Dream Collection also adds the Dewkeeper storage bag and ships free.
How much does Dew Lily cost?
Individual products run about $26 to $27. The Daily Dew Collection is $75 and the Dream Collection is $89. Cubbie Club members get 15% off a first order.
Is Dew Lily gentle enough for young skin?
Dew Lily formulates its products to be gentle for kids' and tweens' skin, using simple ingredients like aloe, rose water, jojoba and squalane in a basic cleanse, hydrate and moisturize routine. As with any new product, patch test first and add one step at a time.
Is there a Dew Lily discount through Cubbie Club?
Yes. Cubbie Club members get 15% off a first Dew Lily order at heydewlily.com with code CUBBIEANDDEW15. New customers only.

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Cubbie Club earns a commission when you shop Dew Lily through our links or code, at no extra cost to you. Brand facts last verified October 21, 2026.