Dew Lily is now a Cubbie Club partner

Somewhere around third grade a kid comes home asking for a skincare routine, because a friend has one, and the options are either nothing or a bathroom full of products made for 30-year-olds. Dew Lily was built for exactly that moment. As of this week Dew Lily is a Cubbie Club partner, and members get 15% off a first order.

Three steps, nothing harsh

Dew Lily launched in early 2026 with a short routine for kids and tweens, roughly age 6 and up: Flutterfluff, a whipped facial cleanser; Coolcloud, a hydrating face mist; and Plushpuff, a soft moisturizing balm. The formulas lean on simple, skin-friendly ingredients such as aloe, rose water, jojoba and squalane, and leave out the acids and retinoids marketed to adults. It is cleanse, hydrate, moisturize, and then go play. Forbes put it on its list of the best skincare for kids.

Why kids actually use it

The trick is that Dew Lily treats the routine like play. Every product comes with a collectible Dew Drop Charm, the bottles are cloud-blue with pink caps, and the brand sells a Dew Drop Collector necklace for wearing the charms once a kid has a few. That sounds like marketing until you have watched a nine-year-old wash her face unprompted for the first time. The goal is a habit, not a treatment, which is the right goal for a face that does not need fixing.

What it costs

Each product is $26 to $27 on its own. The Daily Dew Collection is all three for $75, down from $79. The one to start with is the Dream Collection at $89, usually $97: the full routine, the quilted Dewkeeper storage bag, which is $18 by itself, and a free Dew Drop Collector necklace while supplies last, with free shipping. Prices read on heydewlily.com on October 21.

The member offer

Cubbie Club members get 15% off a first Dew Lily order. It is for new customers, one use per customer, and it cannot be combined with other offers. The code is on the Dew Lily page in the club, and membership is free.

Patch test first and add one step at a time, the way you would with anything new on a kid’s skin. Then let them pick the charm.