The best kids brand deals this week, October 23

Four deals, all checked this morning, all from brands in the club. One is new this week, and the other three are the biggest discounts in the club right now: half off a first Kidpik box, 30% off a first Serenity Kids subscription and 20% off a first Snack Buddies order.

Dew Lily: 15% off a first order, new this week

Dew Lily joined Cubbie Club as a partner on Tuesday. It is the gentle three-step skincare routine for kids and tweens, a whipped cleanser, a face mist and a soft balm, with a collectible charm in every bottle. The Dream Collection is $89, usually $97, and single products are $26 to $27. Members get 15% off a first order, new customers only, one use per customer. The code is on the Dew Lily page.

Kidpik: 50% off a first box

Kidpik is the kids’ clothing subscription where a stylist builds the outfits and you keep what works. New subscribers get 50% off the first box, applied when you register and schedule it, no code. After that, the box discount scales with size: 30% off an 8-piece box, 35% off 12 pieces and 40% off 15. The first box is the one to try, and half off is the deepest first-order cut in the club this week. Kidpik on Cubbie Club.

Serenity Kids: 30% off a first subscription order

Serenity Kids makes the meat-and-vegetable baby food pouches and the grain-free puffs. A new subscription takes 30% off the first order, and every subscription order after that ships at 15% off, with free shipping over $65. The 30% is first subscription order only, so stack the first box with everything you would buy in the next month. Serenity Kids on Cubbie Club.

Snack Buddies: 20% off a first order

Snack Buddies makes the mini muffins with 5 grams of plant protein, half the sugar and twice the fiber of the usual lunchbox muffin, with hidden vegetables, in chocolate chip, blueberry, birthday cake and fudge brownie. Cubbie Club members save 20% on a first order. Boxes start at $36, so the first order is the one to make big. Snack Buddies on Cubbie Club.

How this works

Every offer above was read on the brand’s own site or the club’s offer page on October 23, 2026, and brands can change them without notice. The member codes and shop links are on each brand’s page in the club. Membership is free, and Cubbie Club earns a commission on purchases made through its links. See every offer →