Willow
onewillow.com
Hands-free wearable breast pumps built for pumping on the move.
Willow makes wearable breast pumps designed to fit inside a bra so parents can pump hands-free, without the cords and stations of traditional pumps. The brand says it introduced the first wearable breast pump in 2017.
The lineup includes electric wearable pumps such as Willow Go and Willow 360, along with the Wave 2-in-1 double manual pump and a silicone passive pump. Willow rounds out the range with milk storage bags, a breast milk cooler, a colostrum collection kit, sizing kits, cases, and replacement parts.
Willow describes itself as a U.S.-based, women-led company, and notes that many of its products are HSA and FSA eligible.
Willow at a glance
- Product focus
- Wearable, hands-free breast pumps and feeding accessories
- Electric pumps
- Willow Go and Willow 360 wearable models
- Manual options
- Wave 2-in-1 double manual and a silicone passive pump
- Accessories
- Milk storage bags, breast milk cooler, colostrum and sizing kits
- Payment eligibility
- Brand states many products are HSA and FSA eligible
- Company
- Brand describes itself as U.S.-based and women-led
- Origin claim
- Brand says it introduced the first wearable breast pump in 2017
- Manual pump price
- Silicone passive pump listed around $15.99
A peek at Willow
Willow FAQ
- What does Willow make?
- Willow makes wearable, hands-free breast pumps, including the Willow Go and Willow 360, plus manual pumps and feeding accessories like milk storage bags and a breast milk cooler.
- How are Willow pumps different from traditional pumps?
- Willow pumps are designed to be worn inside a bra so parents can pump hands-free. The brand highlights discreet, all-day wear without cords or a separate pumping station.
- Are Willow pumps app-connected?
- The brand describes app-controlled functionality on its wearable electric pumps, letting parents track and control sessions from a phone.
- Are Willow products HSA or FSA eligible?
- The brand states that many of its products are HSA and FSA eligible. Confirm eligibility with your plan at checkout.
- Does Willow offer accessories and replacement parts?
- Yes. The site lists milk storage bags, a breast milk cooler, colostrum and sizing kits, travel cases, cleaning supplies, and replacement flanges and parts.
- Is there a Willow discount through Cubbie Club?
- Cubbie Club members can unlock a Willow offer; create a free account to reveal the current offer and terms.
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Cubbie Club earns a commission when you shop Willow through our links or code, at no extra cost to you. Brand facts last verified September 24, 2026.