Build-A-Bear Workshop
Shop Build-A-Bear Workshop
The make-your-own stuffed animal store, since 1997
Build-A-Bear Workshop is an interactive retailer where kids build a customized stuffed animal, choosing the plush, stuffing level, sounds, scents and outfits.
The company was founded in 1997 in St. Louis, Missouri by Maxine Clark and has grown to hundreds of stores worldwide alongside its online shop.
Alongside its signature in-store experience, it sells ready-made plush, licensed characters and accessories, and runs a free Bonus Club rewards program.
Build-A-Bear Workshop at a glance
- Founded
- 1997
- Founder
- Maxine Clark
- Headquarters
- St. Louis, Missouri
- Category
- Make-your-own stuffed animals
- Loyalty program
- Free Bonus Club (1 pt/$1; $10 per 100 pts)
- Channels
- In-store workshops and buildabear.com
Build-A-Bear Workshop FAQ
- What is Build-A-Bear Workshop?
- A retailer where kids and adults build a custom stuffed animal, selecting the plush, stuffing, optional sounds and scents, and outfits.
- When was Build-A-Bear founded?
- It was founded in 1997 in St. Louis, Missouri by Maxine Clark.
- Can you build a bear online?
- Yes, you can shop and customize online at buildabear.com in addition to the in-store workshop experience.
- Is the Bonus Club free to join?
- Yes. Members earn 1 point per $1 spent, get $10 in rewards for every 100 points, and receive a birthday reward.
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Cubbie Club earns a commission when you shop Build-A-Bear Workshop through our links or code, at no extra cost to you. Brand facts last verified October 4, 2026.