Carter's
Shop Carter's
America's baby clothing mainstay, founded in 1865
Carter's is a baby and kids apparel brand making pajamas, bodysuits, outfit sets, dresses, outerwear and accessories.
The William Carter Company was founded in 1865 in Needham, Massachusetts, and is now based in Atlanta, having focused on children's clothing over the 20th century.
Its range covers newborn, toddler and kids sizes, with a reputation for everyday basics and coordinated sets.
Carter's at a glance
- Founded
- 1865
- Founder
- William Carter
- Headquarters
- Atlanta, Georgia
- Category
- Baby & kids apparel
- Age range
- Newborn through kids (about 0-10 years)
- Signature items
- Pajamas, bodysuits, outfit sets
Carter's FAQ
- What does Carter's sell?
- Baby and kids apparel including pajamas, bodysuits, bottoms, dresses, outerwear, swimwear, shoes and accessories.
- When was Carter's founded?
- The William Carter Company was founded in 1865 in Needham, Massachusetts.
- What ages does Carter's fit?
- Sizing runs from newborn and baby through toddler and kids, roughly ages 0 to 10.
- Where is Carter's based today?
- The company is headquartered in Atlanta, Georgia.
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See all →Cubbie Club earns a commission when you shop Carter's through our links or code, at no extra cost to you. Brand facts last verified October 4, 2026.

