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Carter's

carters.com
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America's baby clothing mainstay, founded in 1865

Carter's is a baby and kids apparel brand making pajamas, bodysuits, outfit sets, dresses, outerwear and accessories.

The William Carter Company was founded in 1865 in Needham, Massachusetts, and is now based in Atlanta, having focused on children's clothing over the 20th century.

Its range covers newborn, toddler and kids sizes, with a reputation for everyday basics and coordinated sets.

Carter's at a glance

Founded
1865
Founder
William Carter
Headquarters
Atlanta, Georgia
Category
Baby & kids apparel
Age range
Newborn through kids (about 0-10 years)
Signature items
Pajamas, bodysuits, outfit sets

Carter's FAQ

What does Carter's sell?
Baby and kids apparel including pajamas, bodysuits, bottoms, dresses, outerwear, swimwear, shoes and accessories.
When was Carter's founded?
The William Carter Company was founded in 1865 in Needham, Massachusetts.
What ages does Carter's fit?
Sizing runs from newborn and baby through toddler and kids, roughly ages 0 to 10.
Where is Carter's based today?
The company is headquartered in Atlanta, Georgia.

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Cubbie Club earns a commission when you shop Carter's through our links or code, at no extra cost to you. Brand facts last verified October 4, 2026.