Solly Baby is now part of Cubbie Club

If you have stood near a newborn in the last ten years, you have seen a Solly Wrap. Solly Baby is now a Cubbie Club partner, and members get 12% off at sollybaby.com with a code from the brand itself. Here is what the wrap actually is, what it costs, and what the brand has launched this fall.

The wrap everyone registers for

Solly Baby started in 2010, when founder Elle Rowley, pregnant with her second baby and tired of carriers that left her with a headache and a backache, stitched the first wrap on a $50 serger from Craigslist. It sold on Etsy for a year before social media took it off. The company is still run by a small, mostly-mom team, and its chief executive, Nicole, has a four-year-old and a baby born last year.

The Wrap itself is a single 5.5-yard length of 100% TENCEL Modal, Solly’s signature buttery-soft fabric, that you tie around yourself and tuck the baby into. It is for babies from 8 to 25 pounds, which in practice means the first six months or so, and it is Certified Hip-Healthy by the International Hip Dysplasia Institute and meets U.S. CPSC safety requirements. Solly says more than 1 million families have used one. Babylist names it Best Baby Wrap Overall and calls it one of the most-registered-for baby products on its registries, and the brand cites a Best Wrap pick from Wirecutter. Parents in Solly’s own reviews call it nap magic, which is the honest reason to buy one.

It is also exactly the kind of brand Cubbie Club was built for. Parents already trust it and already plan to buy it. What they want is a real discount from the brand, in one place with the other brands on the registry, instead of a coupon site or a creator code that expires. Solly Baby partnered with us to do that.

What it costs

Solid-color wraps are $74 and prints run $84 to $88. The Soft Buckle Carrier, which picks up where the wrap leaves off at about 3 months and carries to 2 years and beyond, is $184, with front and back carry positions, a cross-back design that spreads the weight, and a machine-washable build. Swaddle and hat sets are $42, crib sheets $48, baby sleep sets $38 to $40 and toddler and kids sets $44. Shipping is free over $110, and Solly now accepts HSA and FSA funds, with the Wrap listed as eligible. Prices read on sollybaby.com on November 3.

The news: a two-carrier bundle and family pajamas

The Soft Buckle Carrier was Solly’s big launch of 2025, the one its chief executive called the most exciting in the company’s history in her year-end note, and 2025 was its best year yet. This fall the brand built on it. At the end of August it launched The Solly System: buy the Soft Buckle Carrier for $184 and the Wrap is included, against a $258 price for the two bought separately. That is $74 off, effectively a free wrap, and it is pitched as the only two carriers you will need from birth to toddlerhood.

In September came a nursing bralette at $48, hardware-free with a pull-aside design, and a set of postpartum bundles around it. Then in mid-October Solly opened its Holiday Shoppe with matching family pajamas in the same TENCEL Modal as the wrap: Cypress Plaid, a cream Twinkle print and the solid colors, in baby, toddler, new kids sizes 6 to 12, women’s sets and robes, and for the first time men’s sleep sets. A women’s set is $110 to $120, the men’s $110, kids $44, and a four-piece Holiday Matching Family Sleep Set is $238.

Two smaller things worth knowing. Solly Re-Loved, the brand’s official resale marketplace run with Treet, is open: you can buy used wraps and carriers at reduced prices, including retired prints, and sell yours back for Solly credit. And the Wrap is now HSA and FSA eligible at checkout, which takes a real bite out of the $74.

The partner offer

As a Cubbie Club partner, Solly Baby gives members 12% off at sollybaby.com. The code is on the Solly Baby page in the club, and membership is free. On a $74 wrap that is about $9 off, and on The Solly System it is about $22, on top of the wrap already being included. Exclusions may apply and the offer can change, so check the terms on the brand page when you reveal the code.