WildRide makes an ergonomic hip carrier for carrying toddlers on the go.
WildRide is a toddler hip carrier built for the moment a child wants up and then down again. A fabric shell seats the child on the parent's hip, supported by a single diagonal shoulder strap with a padded pad and a one-handed chest buckle, so carrying stays comfortable and eye-to-eye.
The carrier is designed for quick, short-distance carrying rather than all-day babywearing, making it a favorite for walks, errands, and theme-park days when a toddler tires out but a stroller is not handy.
Founded in 2021 by Joost Hultink, Britt Schoorl, and Emilie Tabor, WildRide has expanded internationally. The carrier is SGS-certified to ASTM and CEN safety standards and was tested with physiotherapists, occupational therapists, and industrial designers.
WildRide at a glance
- What it is
- Ergonomic toddler hip carrier with a diagonal shoulder strap
- Age and weight
- About 9 months to 20 kg (roughly 4 years)
- Design
- Fabric shell seat, padded strap, one-handed chest buckle
- Best for
- Quick, on-the-go carrying rather than all-day wear
- Safety
- SGS-certified to ASTM and CEN standards
- Founded
- 2021 by Joost Hultink, Britt Schoorl, and Emilie Tabor
- Website
- wildridecarrier.com
A peek at WildRide
WildRide FAQ
- What is the WildRide carrier?
- WildRide is an ergonomic hip carrier for toddlers. The child sits in a fabric shell on the parent's hip, held by a single padded diagonal shoulder strap with a one-handed buckle.
- What age is WildRide for?
- WildRide is designed for children from about 9 months up to 20 kg, roughly 4 years old.
- Is the WildRide carrier safe?
- The carrier is SGS-certified to ASTM and CEN safety standards and was tested with physiotherapists, occupational therapists, and industrial designers.
- Is WildRide meant for all-day carrying?
- It is designed for quick, on-the-go carrying such as walks and errands, rather than as an all-day structured baby carrier.
- How does WildRide differ from a baby carrier?
- Instead of strapping a baby to your front or back, WildRide seats an older toddler on your hip with one diagonal strap, making it fast to put on and take off.
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Cubbie Club earns a commission when you shop WildRide through our links or code, at no extra cost to you. Brand facts last verified October 5, 2026.