The MGA Shop is the official storefront for L.O.L. Surprise, Bratz, Rainbow High, Little Tikes, and more MGA brands.
The MGA Shop is the direct-to-consumer store from MGA Entertainment, the toymaker behind L.O.L. Surprise, Bratz, and Rainbow High. It brings all of MGA's brands together under one storefront at shop.mgae.com.
Shoppers can find fashion dolls, collectible toys, playsets, doll houses, plush, and outdoor play from brands including L.O.L. Surprise, Rainbow High, Bratz, Baby Born, Little Tikes, MGA's Miniverse, and more. The store also features online-only exclusives and early-access drops.
The shop segments products by age and runs an MGA Rewards loyalty program, free shipping over $50, and exclusive releases you won't always find at other retailers.
The MGA Shop at a glance
- Category
- Fashion dolls, collectibles, playsets, plush, outdoor play
- Operated by
- MGA Entertainment (official direct store)
- Top brands
- L.O.L. Surprise, Bratz, Rainbow High, Little Tikes
- More brands
- Baby Born, MGA's Miniverse, Yummiland, Fluffie Stuffiez
- Exclusives
- Online-only exclusives and early-access releases
- Age bands
- 2-3, 4-5, 6-7, and 8+ years
- Perks
- MGA Rewards points program and free shipping over $50
A peek at The MGA Shop
The MGA Shop FAQ
- What is The MGA Shop?
- The MGA Shop is MGA Entertainment's official direct-to-consumer store, bringing all of its toy brands together in one place at shop.mgae.com.
- What brands does The MGA Shop sell?
- It carries L.O.L. Surprise, Bratz, Rainbow High, Little Tikes, Baby Born, MGA's Miniverse, and other MGA brands.
- What ages are MGA toys for?
- The shop segments products into age bands of 2-3, 4-5, 6-7, and 8+ years, with most fashion dolls and collectibles aimed at kids and collectors.
- Does The MGA Shop have a rewards program?
- Yes. MGA Rewards lets members earn 2 points per dollar and redeem in $5 increments, with a welcome bonus; it is open to US residents 18+.
- Does The MGA Shop offer free shipping?
- Yes. The store offers free shipping on orders over $50, excluding pre-orders and oversized items.
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Cubbie Club earns a commission when you shop The MGA Shop through our links or code, at no extra cost to you. Brand facts last verified October 5, 2026.