BabyBjörn
babybjorn.com
Swedish-designed baby carriers and bouncers since 1961
BabyBjörn is a family-owned Swedish company founded in 1961 by Björn Jakobson and Elsa Jakobson, with a stated mission to simplify daily life for families with young children. It is headquartered in Sundbyberg, Sweden, and sells its products in dozens of markets worldwide.
The brand is best known for its baby carriers and bouncers, and also makes sleep products such as cradles and travel cribs, plus mealtime and bath accessories designed for small children. Its designs follow a Swedish tradition that emphasizes form, function, and durability.
BabyBjörn says safety experts test every detail of its products and that the company takes part in international standards committees working to improve baby-product safety.
BabyBjörn at a glance
- Product type
- Carriers, bouncers, travel cribs, mealtime and bath gear
- Founded
- 1961, in Sweden
- Founders
- Björn and Elsa Jakobson
- Ownership
- Family-owned
- Headquarters
- Sundbyberg, Sweden
- Reach
- Sold in about 55 markets globally
- Safety
- In-house expert testing; standards committee participation
- Category
- Baby gear
A peek at BabyBjörn
BabyBjörn FAQ
- What does BabyBjörn make?
- BabyBjörn is best known for baby carriers and bouncers, and also makes travel cribs and cradles, plus mealtime and bath accessories for small children.
- Where is BabyBjörn from?
- BabyBjörn is a family-owned Swedish company founded in 1961 and headquartered in Sundbyberg, Sweden.
- Who founded BabyBjörn?
- The company was founded in 1961 by Björn Jakobson and Elsa Jakobson.
- How does BabyBjörn approach safety?
- BabyBjörn says safety experts test every detail of its products and that it participates in international committees that set baby-product safety standards.
- Is BabyBjörn sold internationally?
- Yes. BabyBjörn says it sells in around 55 markets worldwide, with the United States as its largest market.
- Is there a BabyBjörn discount through Cubbie Club?
- Cubbie Club members can unlock a BabyBjörn offer; create a free account to reveal the current offer and terms.
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Cubbie Club earns a commission when you shop BabyBjörn through our links or code, at no extra cost to you. Brand facts last verified September 24, 2026.